Why are so many flowers brightly colored?

Flowers are brightly colored to attract insects and other animals to them, which help the plant's fertilization by carrying pollen from one plant to another. Butterflies, bees, and hummingbirds are attracted to bright colors like reds, oranges, pinks, yellows, blues, and purples. A flower's fragrance is another method of attracting pollinating visitors, especially at night when moths are out. The way in which a flower is shaped also attracts pollinators. For instance, butterflies prefer flowers with flat petals that act like a landing strip for them to sit on. Long, tubular flowers, such as honeysuckle, daylilies, and salvia are just a few of the flowers that attract hummingbirds because their long beaks can easily fit into the flower when gathering nectar.