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Why do some prescription pills come in such elaborate colors/capsules?

Medicine and Drugs Read more from
Chapter The World Around Us

There’s no chemical reason for this. Sometimes pills are colored for branding purposes—Pepto-Bismol® is pink, Viagra® is blue, Cymbalta® is green—and you recognize those colors. It can also help people keep track of which pill is which, and also to remember which ones to take.

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