Small Business Investing

Rois and Small Businesses

How can I use ROI techniques to analyze a small company’s social media campaigns?

It may be challenging to use ROI techniques to analyze social media campaigns of a small company. When you try to calculate return on investment to analyze the successfulness of less tangible activities, such as marketing, advertising, public relations, or social media, there are successful ways to achieve this. According to experts at, computing the return on an investment in social media activity is an important step for large companies to justify the cost, budget, consultants, and additional support personnel needed to implement the campaign. But because of the limited number of staff and financial resources available to a small business, the decision to use ROI techniques may be difficult.


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