ROI enables the business to see what capital investment option might generate more returns for the business. In this way, businesses may make relatively safer, more profitable decisions. For example, a company may use ROI to analyze whether the company should hire sales people, with all of the inherent costs, or use an outside firm to generate sales, but give up a certain percentage of the income to cover the outsourcing expense. By accurately projecting or budgeting the expenses related to a direct sales activity, as compared with an outsourced sales activity, the company may make a proper financial-based decision.