Experts at Kiplinger’s, who have been writing about this subject for decades, suggest you explain investing concepts in a simple way; assist your child in buying stock in some of his favorite brands or companies (by either purchasing a stock or tracking its performance); mentor your child by teaching him, and taking an interest in what he is doing; and include both sons and daughters in all early investing ideas (since surveys show that women feel less confident than men when it comes to investing).