The US SIF is the Forum for Sustainable and Responsible Investment, a membership organization serving professionals, firms, institutions, and organizations engaged in sustainable and responsible investing by considering environmental, social, and corporate governance criteria in order to generate long-term competitive financial returns with a measurable positive societal impact. Members include investment management and advisory firms, mutual fund companies, research firms, financial planners and advisers, broker-dealers, banks, credit unions, community development organizations, non-profit associations, pension funds, foundations, and other asset owners. Members in the organization seek to expand the concept that they may generate good financial returns while investing in social values they support.