When deciding to make any investment, an investor must first specifically determine his principal motivation to make the investment. Is it to earn current income? Is the investment expectation to generate long-term capital gains? Is it to free yourself from the confines of your previous career? Is it to work with someone with whom you wish to work? Each individual investor is unique, and has unique reasons to make an investment. By looking at your motivations, you may create filters that enable you clearly to find the target company that makes the best fit with your investment goals.