There are many reasons that we care about personal finance. We wish to be able to have a certain level of income, which when properly managed, gives us more options for how we wish to spend, save, and invest the money. Many people wish to eliminate their current worries about their financial situation by having a good plan in place to save and invest a portion of their income. Others’ primary personal financial focus may be on doing whatever it takes to save for their retirement, so that they may live a life near the same financial level that they were at when they were working. And millions of others care about personal finance so that they realize very specific goals such as saving for their children’s university education. Ultimately, people wish to feel secure. It is our pursuit of feelings of security that we focus our attention on when creating strategies that help us become financially secure.