How much money is spent on presidential campaigns?
Campaigns and Nominations
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The amount of money spent on presidential campaigns has skyrocketed since the mid-twentieth century. In 1952, presidential candidates spent a combined $16 million on their campaigns. By 1972, this amount rose to $90 million. And in 1996, the amount had totaled $120 million. These figures represent an increase of 750 percent from 1952 to 1996.