The Psychology of Everyday Life: Motivation and the Search For Happiness

The Psychology of Money

What does it mean to be stimulus bound?

Not only are we primed to put immediate considerations over long-term ones, we are primed to respond to cues in our environment that signal immediate risk or reward. These cues can then influence our appraisal of risk and reward—and sometimes throw us entirely off course. For example, when are people most motivated to stick to a diet: when they are in the store trying on bathing suits or when they are walking past an ice cream parlor?


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