The AMS Seal of Approval is given to forecasters in the media who provide useful and accurate information about the weather. Part of the intention here is to recognize broadcast meteorologists who do more than just read National Weather Service copy on the air. The seal, therefore, is a service to audiences so that they may discern whether they are receiving their information from a certified professional, or simply from a news reader. A meteorologist may receive a seal either in radio or television broadcasting. They are eligible for the seal based on the quality of the information they provide, their professionalism, their demonstrated effort to continue their education in the field, and their participation as an AMS member. Their qualifications are reviewed by a certifying board committee. Finally, the seal is not bestowed permanently, but must be renewed annually.