Discovery Communications engage with their millennial audience on mobile using apps and storefronts powered by the Papertrell platform.
A UNIQUE EXPERIENCE
For the 'Adventurer in All of Us'
Since 1985, Discovery Channel has been exploring the wonders of the world. Inspired by curiosity Discovery Adventures is part of the experience that makes your journeys fun and memorable, no matter how big or small. Travel your way; there are amazing destinations to be discovered.
Sun Compass. Morse Code. Checklist. Survival Quiz. Outdoor Journal.
What Papertrell did
Papertrell’s capabilities allowed the Discovery Adventures app to be customized precisely the way Discovery Channel wanted it to behave and look in a very short product cycle. Customisation was done by just tweaking the flow without having to make any drastic changes in the basic framework. Papertrell also allowed for a highly efficient and easy deployment of the app across all app stores.