John chastised the Christians in Laodicea for being “neither cold nor hot.” (KJV, Revelation 3:15) In worldly things, the Christians in Laodicea were rich, but in spiritual things they were poor. The city was noted for its sheep with fine black wool and its manufacturing of medicinal eye powder. This comment was tailored especially for the Christians there: “I counsel thee to buy of me gold tried in the fire, that thou mayest be rich; and white raiment, that thou mayest be clothed, and that the shame of thy nakedness do not appear; and anoint thine eyes with eye salve, that thou mayest see.” (KJV, Revelation 3:18) John dictated Jesus’ encouragement as well: “As many as I love, I rebuke and chasten: be zealous therefore, and repent. Behold, I stand at the door, and knock: if any man hear my voice, and open the door, I will come in to him, and will sup with him, and he with me.” (KJV, Revelation 3:19–20)