One major pop culture phenomenon is The American Girl franchise. Introduced in 1986, the book series features girls from various times of American history. Over the years, the franchise grew to include dolls and a plethora of doll furnishings, clothes, and other accessories. In 2009, a new American Girl was introduced—Rebecca. This series features the life of young Rebecca in New York City in 1914. Her parents and grandparents were immigrants who brought with them from Europe their rich Jewish heritage. Jewish traditions rooted in Hebrew Scriptures, such as Shabbos and Passover, are integrated into each Rebecca book.