“The Great Society” was Lyndon Johnson’s term—similar to Franklin D. Roosevelt’s “New Deal”—for a fairer, inclusive society free of racism and poverty. Johnson told a crowd in 1964: “In your time we have the opportunity to move not only toward the rich society and the powerful society, but upward to the Great Society. The Great Society rests on an abundance and liberty for all. It demands an end to poverty, and racial injustice, to which we are totally committed in our time.”
Lyndon Johnson signing the 1968 Civil Rights Act.