Why the publishing industry must take Direct to Consumers seriously?

Today virtually every publisher sell directly to their consumers in some way or the other. But is direct-to-consumer just setting up a “BUY” button on your website? Or is there a wider strategy?

With publishers of all sizes grappling with pressure from retailers and the changing dynamics of reader consumption, the need of the hour is a disruptive business model to change the rules of the game.
In this webinar we have covered:

• Understanding ebooks as software and challenges therein.
• Why should the publishing world take direct-to-consumer seriously?
• What exactly is a direct-to-consumer approach?
• How to identify and fix the biggest challenges in this transformation?
• What options do indie publishers have?
• How to get started today! A practical step-by-step approach to take control of your digital future, starting now

Watch the webinar here