Why the publishing industry must take Direct to Consumers seriously?

Today virtually every publisher sell directly to their consumers in some way or the other. But is direct-to-consumer just setting up a “BUY” button on your website? Or is there a wider strategy? With publishers of all sizes grappling with pressure from retailers and the changing dynamics of reader consumption, the need of the hour […]

6 Reasons to use Low code platforms for digital transformation in publishing

The world today is moving at an unprecedented pace. Most businesses today feel the need to be present across all platforms, to tap into their customer base. In present times, an app helps one stay omnipresent in this mobile world. Although, a logical solution to this could be to create a web and mobile based […]

ABA and HummingBird Digital Media use Papertrell platform to power Ebook sales

The American Booksellers Association and e-book provider Hummingbird Digital Media have partnered to enable independent bookstore to finally start selling e-books! The storefront of over 600k ebooks and audiobooks and the technology stack for this exciting initiative is powered by the Papertrell platform. Individual bookstores have lost massive business to the online e-book stores due […]

The Bookseller selects Papertrell as the ‘Startup of the week’

It’s been an exciting week for us at Papertrell. A new update has just gone live with a whole lot of new features, a cleaner faster ecommerce storefront and we are closing in on 2 million readers. This was topped by The Bookseller choosing Papertrell as the Startup of the week (Click here to read the […]

The Ella’s Kitchen app wins the FutureBook award!

Continuing it’s spectacular performance, the Ella’s Kitchen iPad app won the coveted FutureBook award for Best Reference App held at the end of The FutureBook Conference (4th December, 2015). Congrats to the team at Papertrell and our publisher partner Octopus Publishing UK.

Octopus Publishing Group and Papertrell launch the Ella’s Kitchen – “First Foods” App and it rockets to the Top of the charts on the Apple iTunes Store

Say hello to the First Foods app! 130+ yummy recipes and much, much more from Ella’s Kitchen, the fastest growing baby food brand. 130+ yummy recipes, lots + lots of fun interactive tools like weekly meal planner, emailable shopping lists and in-built cooking timers to help make weaning easy and stress-free! The First Foods app makes weaning full of big smiles […]