Why the publishing industry must take Direct to Consumers seriously?
Today virtually every publisher sell directly to their consumers in some way or the other. But is direct-to-consumer just setting up a “BUY” button on your website? Or is there a wider strategy? With publishers of all sizes grappling with pressure from retailers and the changing dynamics of reader consumption, the need of the hour […]
ABA and HummingBird Digital Media use Papertrell platform to power Ebook sales
The American Booksellers Association and e-book provider Hummingbird Digital Media have partnered to enable independent bookstore to finally start selling e-books! The storefront of over 600k ebooks and audiobooks and the technology stack for this exciting initiative is powered by the Papertrell platform. Individual bookstores have lost massive business to the online e-book stores due […]
Haynes Zombie Survival App goes live!
In 2010 we launched the SAS Survival Guide app. Exactly 6 years later, it was time for a new app….the Haynes Zombie Survival App. Now what are the odds that both these would be #1 and #2 top selling titles on Amazon! We are thrilled to announce the launch of the Zombie Survival App. Download it […]
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