Why the publishing industry must take Direct to Consumers seriously?

Today virtually every publisher sell directly to their consumers in some way or the other. But is direct-to-consumer just setting up a “BUY” button on your website? Or is there a wider strategy? With publishers of all sizes grappling with pressure from retailers and the changing dynamics of reader consumption, the need of the hour […]
ABA and HummingBird Digital Media use Papertrell platform to power Ebook sales
The American Booksellers Association and e-book provider Hummingbird Digital Media have partnered to enable independent bookstore to finally start selling e-books! The storefront of over 600k ebooks and audiobooks and the technology stack for this exciting initiative is powered by the Papertrell platform. Individual bookstores have lost massive business to the online e-book stores due […]
Haynes Zombie Survival App goes live!
In 2010 we launched the SAS Survival Guide app. Exactly 6 years later, it was time for a new app….the Haynes Zombie Survival App. Now what are the odds that both these would be #1 and #2 top selling titles on Amazon! We are thrilled to announce the launch of the Zombie Survival App. Download it […]
The Bookseller selects Papertrell as the ‘Startup of the week’
It’s been an exciting week for us at Papertrell. A new update has just gone live with a whole lot of new features, a cleaner faster ecommerce storefront and we are closing in on 2 million readers. This was topped by The Bookseller choosing Papertrell as the Startup of the week (Click here to read the […]
The Ella’s Kitchen app wins the FutureBook award!
Continuing it’s spectacular performance, the Ella’s Kitchen iPad app won the coveted FutureBook award for Best Reference App held at the end of The FutureBook Conference (4th December, 2015). Congrats to the team at Papertrell and our publisher partner Octopus Publishing UK.