Why the publishing industry must take Direct to Consumers seriously?

Today virtually every publisher sell directly to their consumers in some way or the other. But is direct-to-consumer just setting up a “BUY” button on your website? Or is there a wider strategy? With publishers of all sizes grappling with pressure from retailers and the changing dynamics of reader consumption, the need of the hour […]
Haynes Zombie Survival App goes live!
In 2010 we launched the SAS Survival Guide app. Exactly 6 years later, it was time for a new app….the Haynes Zombie Survival App. Now what are the odds that both these would be #1 and #2 top selling titles on Amazon! We are thrilled to announce the launch of the Zombie Survival App. Download it […]
The Ella’s Kitchen app wins the FutureBook award!
Continuing it’s spectacular performance, the Ella’s Kitchen iPad app won the coveted FutureBook award for Best Reference App held at the end of The FutureBook Conference (4th December, 2015). Congrats to the team at Papertrell and our publisher partner Octopus Publishing UK.